Magic Planet

Led the visual system and schematic design for one of the largest indoor family entertainment centers in the Middle East. The primary objective was to unify a massive, high-traffic environment under a single, cohesive design language based on a central “Mining for Magic” narrative.

• Scalable Visual Systems: Translated the core thematic elements into a flexible design system, applying the visual logic across multiple physical touchpoints including ride marquees, large-scale environmental graphics, and staff uniforms.
• Spatial Navigation: Designed a comprehensive wayfinding strategy to guide users intuitively through a complex, multi-zone arcade and ride environment.
• Production & Schematic Delivery: Delivered precise, build-ready schematics, ensuring the overarching design system maintained its integrity from initial concept through to final physical fabrication.