It’s Soooo Fluffy: Universal Studios Japan

BRAND TRANSLATION & VISUAL SYSTEMS

Designed the concept marquee and exterior awnings for the Despicable Me retail store in Osaka, translating a highly specific global IP into a physical, structural environment.

  • Spatial Wayfinding: Structured the primary marquee around recognizable shapes to act as an intuitive, welcoming entry point for high-traffic crowds.
  • Production-Ready Handoff: Delivered clean, structured concept assets that bridged the gap between a digital entertainment brand and physical fabrication.
Role
  • Marquee Signage Concept Designer
Company
  • Universal Studios Japan
Country
  • Osaka, Japan