SongSong Town

Designed concept marquees and visual entry points for SongSong Town, a multi-level, character-themed family environment. The primary focus was creating a cohesive visual language that successfully engaged a dual-audience demographic—children and their parents—across various distinct activity zones.

• Spatial Zoning & Navigation: Developed clear, structural visual identifiers for a diverse range of themed shops and play areas, establishing an intuitive wayfinding system that guided users through a complex, multi-level physical footprint.
• Dual-Audience Engagement: Designed visual touchpoints that balanced playful, character-driven elements for younger users with the clarity, safety, and structure required by parents navigating the space.