It’s Soooo Fluffy: Universal Studios Japan

EXPERIENTIAL DESIGN

Role
  • Marquee Signage Concept Designer
Company
  • Universal Studios Japan
Country
  • Osaka, Japan

I was given the opportunity to work with Universal Studios Japan to create the concept marquee design for their Despicable Me retail store. Fluffy is the stuffed unicorn most notably seen in the Despicable Me franchise where Agnes, the youngest of the three siblings says, “It’s so fluffy, I’m gonna die!”. Centrally designed and inspired by the girl’s bedroom the primary store marquee and overhang awning features cute and playful shapes.