KowaKawa Halloween: Universal Studios Japan

EXPERIENTIAL DESIGN

Role
  • Marquee Signage Concept Designer
Company
  • Universal Studios Japan
Country
  • Osaka, Japan

The KowaKawa Halloween marquee was a seasonal and temporary marquee that was built to celebrate Universal Studio Japan’s 2019 Halloween. The theme KowaKawa was derived from the Japanese words, Kowai meaning scary and Kawaii meaning cute. Collectively the theme means scary cute. The seasonal marquee was to be used in conjunction with the park’s current Wonderland sign and geared towards a younger audience.